With over 2,000 islands around Halong Bay in Vietnam, there are plenty of paradises to go around. While exploring the Bai Tu Long Bay region, a UNESCO World Heritage Site, we worked closely with Signature Halong Cruises to showcase this stunning and protected area of Vietnam. Not a challenging place to promote, Halong Bay is constantly rated one of the best places to visit in Vietnam as well as in the world by major travel publications. We worked on a holistic suite of deliverables via content and imagery to highlight the essence of its business.