2Wire Inc.

Orchestrated a company-wide ‘facelift’ of the 2Wire® brand over several releases, bringing together its look and feel across print, digital, and interactive with a style system that would become the start of a consistent style guide system across the brand. Through several iterations, we developed the brand guidelines for digital and print including identity, collateral, promotional, advertising, packaging, and signage.

Acquired by AT&T, we proudly pioneered the first-generation 2Wire® Gateway structural packaging design that clearly defined the company’s image and product range nationwide.